Rottneros changes clothes after 47 years

Rottneros is now taking another step to meet the future by renewing its graphic profile. The company’s new logo clarifies our focus on climate, environmentally smart products and equality.

With our new graphic profile, we want to show the forward-looking Rottneros, focusing on efficiency and sustainability - ecologically, socially and economically.

Rottneros was founded in 1887. Over the years, a number of logos have passed by. The existing one has been around for 47 years.

Products that are smart for the planet

Rottneros has factories for high quality pulp in Värmland and Hälsingland. Of sustainable and renewable forest raw materials, fibres are produced with specific properties that are demanded worldwide. The pulp is used, for example, for products such as air filters, transformers, tissue and cardboard. Rottneros Packaging, a newly-started factory in Värmland, manufactures climate-smart packaging for primarily food. The packaging is made from pure forest raw material and replaces the traditional fossil-based plastic packaging.

Much of our success depends on our ability to be innovative and develop in step with time. Our corporate culture is based on the fact that we respect everyone, are committed and are professionals. Rottneros can and wants to offer products that are smart for the planet.